The audiovisual industry in French Polynesia

About

Today, the Polynesian audiovisual industry stands as one of the cultural and economic pillars of the fenua.

In the midst of its structuring, it brings together a rich diversity of talents, expertise, and initiatives that contribute to the contemporary storytelling of the territory—while generating tangible benefits for employment, training, and regional attractiveness

a group of lights that are on a tripod
a group of lights that are on a tripod

A Growing Professional Community

Comprising around 200 professionals, the sector brings together directors, technicians, producers, performing artists, broadcasters, and educators. Most are independent or self-employed, contributing across all stages of audiovisual creation—from writing and filming to post-production and distribution.

Several studios and associations also help structure the ecosystem, fostering its professionalization and enhancing its visibility.

a man in a red shirt and a camera
a man in a red shirt and a camera

Professions and Expertise

The audiovisual production chain unfolds across five key stages:

  • Writing: screenplays, research, artistic development

  • Pre-production: location scouting, casting, technical preparation

  • Production: filming, crew coordination

  • Post-production: editing, sound mixing, color grading

  • Distribution: television, festivals, digital platforms

Each project activates a wide range of specialized skills and generates ripple effects across related sectors—transportation, accommodation, catering, and inter-island logistics.

a man sitting in a chair in front of a camera
a man sitting in a chair in front of a camera

An Economic and Territorial Driver

The audiovisual sector generates nearly 1.2 billion CFP in direct annual economic impact, including 500 million CFP in revenue for industry professionals. It stands as the third-largest cultural asset of the territory—after pearl farming and fishing—and actively contributes to the vitality of the archipelagos through decentralized filming and memory-driven projects.

Strategic Institutional Support

Several public schemes support the development of the audiovisual sector:

  • SCCA: Support for Cinematographic and Audiovisual Creation

  • SPACE: Support for Large-Scale Audiovisual Projects

  • Tax exemptions for international productions filmed locally

These initiatives aim to strengthen the professionalization of local stakeholders, attract external co-productions, and position Polynesia as a recognized filming destination

Cultural and Strategic Stakes

Beyond its economic impact, the audiovisual sector plays a vital role in preserving and transmitting Polynesian languages, stories, and identities. It carries key responsibilities in:

• Training and knowledge transfer: through workshops, mentorships, and educational partnerships

• International outreach: via festival participation and the export of local works

• Innovation: exploring new formats such as web series, XR experiences, and digital platforms

• Memory and heritage: safeguarding archives and elevating oral storytelling traditions

The audiovisual sector is more than an industry—it is a space for creation, dialogue, and transformation. It embodies the fenua’s ability to tell its stories, envision its future, and shine beyond its shores. The FPAC is committed to supporting this dynamic, uniting its stakeholders, and shaping a shared future for Polynesian imagery.

Frequently Asked Questions

Who are the key players?

The sector brings together producers, directors, technicians, and local artists who enrich the industry with their creativity and expertise.

How can I support the sector?

Support comes through engagement in local projects and the promotion of Polynesian talent.

What are the main goals?

Les objectifs incluent la valorisation des talents locaux, la création d'emplois et l'amélioration de l'attractivité régionale.

Where can I find training opportunities?

Training is available through local institutions and specialized audiovisual organizations.

How can I get involved in projects?

You can participate by joining local initiatives or collaborating with professionals in the field

What are the current challenges?

Challenges include securing funding, increasing visibility for productions, and developing technical skills across the sector.